F1 has announced a multi-year partnership with Nestlé, whose KitKat product will become the official chocolate of the Formula 1 World Championship. Under the deal, the KitKat logo will appear alongside Formula 1 circuits, and fans can expect promotions, competitions and dedicated Nestlé fan zones at select races.
The agreement will officially go into effect in 2025 and will expand dynamically from the following year. Plans call for lively and light-hearted content to promote the new partnership, but no details were provided.
“We are delighted that such a renowned brand has partnered with us. Everyone loves them and we look forward to the fantastic experiences they will bring to our fans and our sport on the circuits,” said Emily Prazer, F1’s Chief Commercial Officer.
Bernard Meunier, Marketing and Sales Director of Nestlé, also welcomes the new partner and looks forward to working together:
“Formula 1 is a fast-growing, global sport with a diverse fan base, including a young audience. With their global presence and busy calendar, F1 provides a perfect platform to remind everyone to take a break with KitKat.” - was the brilliant introduction.
