The latest news about Scuderia Ferrari is that it may welcome a new top sponsor, as it enters into a partnership with IBM.
The collaboration as a premium partner will begin in January 2025, with the aim of redefining digital transformation in relation to fan experience and engagement, both on and off the track.
IBM, as one of the world's largest technology companies, has therefore committed to improving the trackside fan experience as a partner of Ferrari. Interestingly, the tech giant comes just as Lewis Hamilton begins his career in Maranello. Whether this is aimed at the Brit, everyone can decide for themselves...
